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Build a Newsletter
PinHawk will
help you select and customize alerts to optimize the value of your
organization's Newsletter. You can use our database of alerts, or we can create
new ones. New alerts can usually be set up within 48 hours.
Together, we will design the format of the
Newsletter: style, fonts, section names, organization of email topics are some
of the parameters that you set.
Within a few days, a trial Newsletter will be
generated. This trial daily email will be delivered to recipients of your
choice for review.
Based on the feedback, PinHawk can fine tune alerts, add new alerts, change the
organization, or the format, of the trial Newsletter. Most changes take less
than one day to be implemented.
When you deem that the Newsletter meets your
standards and expectations, and it has run this way for a week,
PinHawk
will expand the distribution for a second round
of comments.
The launch of your Newsletter service to the
target population will be scheduled after you are satisfied that all feedback
has been addressed. You may choose to include an introductory message at the
top of the initial news digest, or alternately, send an independent introductory
e-mail. We will work with you to ensure that any non-delivery issues are
addressed.
This process takes at least a few weeks. After
the initial setup meeting, each of your designated personnel should devote a few
minutes each day to a review of the trial Newsletter content and the submission
of comments.
Maintain the Newsletter
PinHawk will maintain the alerts
and, as requested, add new alerts or modify existing alerts. We electronically
monitor each alert to adjust for any web site changes.
There are several ways that the
subscription list may change:
- You
may choose to add, modify or delete subscribers
- Subscribers can elect to
unsubscribe through a link at the bottom of the email.
- PinHawk will
notify you of email addresses that are no longer valid and remove them from
the list.
PinHawk can provide you with a tool to allow you to hide
the contents of the Newsletter. If you do not choose to
utilize that capability, then the Newsletter will be generated and distributed
automatically, on a daily basis.
If you do choose to use this tool, then the Newsletter
distribution will be triggered by one of your staff.
A few hours before the daily news
digest is scheduled for delivery, your administrator will receive early access
to its contents. Your administrator may choose to hide any links scheduled for
the Newsletter.
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